Dealer Alley at Concorso Italiano is an exclusive section of the event dedicated to facilitating the display and sale of high-end European classic and sports cars only. Dealer Alley will provide a unique opportunity for individual private sellers and brokers to showcase their vehicles to a discerning audience of car enthusiasts, collectors, and potential buyers.

This initiative aims to bring together individual sellers, brokers, and specialist dealers in a dynamic and prestigious environment.

As a Specialist Dealer we offer you the opportunity to bring your cars and display them for sale in a dedicated area within the event space.

As a Private Seller or Broker we are leveraging the expertise of our partner Issimi, with their renowned platform for consigning and selling cars.

Objectives

• To create a vibrant marketplace for classic and high-end cars during Concorso Italiano.
• To provide a seamless and professional consignment and sales process through Issimi for private sellers.
• To attract reputable specialist dealers to display and sell their cars at the event.
• To enhance the overall experience and value of Concorso Italiano for attendees, exhibitors, and participants.

Key Features and why Participate?

• Exclusive Exposure: Gain access to a dedicated audience of 5,000+ car aficionados, HNWI, and active Classic car buyers over 3 days.
• Prime Location: Be part of our specially curated “Dealer Alley” themed area held on the fairway of a prestige Golf Course with easy traffic-free access, 2 miles from Monterey.
• Networking: Connect with other top dealers and industry experts, car club members, and interested buyers
• Secure:- We provide you with a dedicated, secure area on the Bayonet Golf course with 24-7 security adjacent to the Car Shows. Cars can be safely left overnight.
• Test Drive Access:- Cars can be driven off the premises with ease for short sales demonstrations and test drives.
• Trailer Park:- On-site secure parking for car haulers and trailers.
• Brand Exposure and Signage:- On-field marketing options for dealers with multiple cars are encouraged.